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Research papers

Some practical guidelines for selecting an appropriate perceptual mapping technique

This paper addresses some of the issues pertinent to the mapping process with the aim of simplifying the choice of alternatives. A number of commonly used and recently developed mapping methods are systematically compared by partitioning the mapping...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Dhruba Gupta
June 15, 1984
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Citation

Gupta, D. (1984a, June 15). Some practical guidelines for selecting an appropriate perceptual mapping technique. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-practical-guidelines-for-selecting-an-appropriate-perceptual-mapping-technique